Strategic Marketing Management Essay Example | Topics and Well Written Essays - 3000 words - 1

Strategic Marketing Management - Essay Example .............................................................. 2.3 Market analysis........................................................................................... 2.4 Competitor analysis.................................................................................... 2.5 Consumer analysis....................................................................................... 2.6 Internal analysis........................................................................................... 2.7 Additional research considerations contributing to analysis................... 3.0 Objectives and strategy............................................................................................ 3.1 Marketing strategy....................................................................................... 3.2 Evaluation of target segments...................................................................... 4.0 Tactics.................................................................. ....................................................... 5.0 Implementation and control...................................................................................... References Appendices Strategic marketing plan: Walt Disney Parks and Resorts "There is no reason to believe that those now at the top will stay there except as they keep abreast in the race of innovation and competition." (Kaplan 1954, p.142). 1.0 Background Walt Disney Parks and Resorts is seeking new opportunities for revenue growth within the amusement park industry that is currently in the maturity stage in Europe and the United States. Companies that operate in very saturated, competitive markets must identify new innovation opportunities to extend the product and service life cycle and avoid consumer market stagnation by not diversifying the products and services offered in the business model. This report identifies a strategic marketing plan for Walt Disney Parks and Resorts encompassing 2014-2016 in orde r to enhance revenue production and build a more powerful competitive brand. In order to achieve this growth, the company should be focusing primarily on the North American market, the market with the most opportunity for long-term growth. 2.0 Situation analysis This section provides a macro and micro-level analysis of the market, review of the amusement park industry, consumer and competitor analyses, and a brief internal analysis of the competencies currently sustained by Walt Disney Parks and Resorts’ organisational model. 2.1 PESTEL analysis The political environment, both domestically and internationally, are relatively favourable for support of amusement park businesses. The United States is a free market economy, one in which there is minimal government regulation of business behaviour which allows firms to develop their own financial strategies and diversification practices to insulate the business from risk. It is a stable, democratic government system with virtually no risk for political upheaval or non-government militant activity. Hence, the United States provides support for business growth and unregulated access to key consumer markets and market information (Appleby 2010). The United States also maintains a very strong economy which is currently in a significant recovery stage stemming from the 2008-2010 global recession. In 2013, the U.S. sustained a gross domestic product of $16.6 trillion, making it the largest single economy in the world (Federal Reserve Bank of St. Louis 2013). The United Stat

What is meant and understood by the term computer misuse Essay

What is meant and understood by the term computer misuse - Essay Example ences with malicious activity such as hacking and viruses, which have been difficult to police due to jurisdictional difficulties and difficulties with identity tracking of offenders (Finch, 2001). This analysis particularly focuses three different aspects of potential computer misuse; namely identity theft, online harassment (otherwise referred to as â€Å"cyberstalking) and denial of service attacks (DDOS). Numerous press reports demonstrate how top financial institutions have fallen prey to cybercrime (Lloyd, 2004). The most common example is when an identity thief uses sensitive personal information to open a credit card account in a customer’s name through phishing (Thomas & Loader, 2000). Phishing is a high tech scam and uses spam to deceive customers into disclosing credit card numbers, bank account information, passwords and other sensitive information, with banks such as Abbey National and Natwest having fallen prey to phishing attack (Thomas & Loader, 2000). In phishing cases, offenders rely on the consumer trust in the familiar brand often by using the corporate branding style and logo to manipulate the consumer into a false conception of a pre-existing commercial relationship. This not only infringes the Electronic Commerce Regulations 2002 and The Privacy and Electronic Communications (EC Directive) Regulations 2003 (â€Å"the Regulations†), which prohibit unsolicited marketing communications; the use of brand name, style and logo also infringes the business’ intellectual property rights, which devalues the goodwill in the business incurring significant financial losses. In its previous form, the Act covered two types of computer related offences; firstly the unauthorised access to computer material and unauthorised modification of computer material. However, these offences were created before the Internet boom and did not foresee the full impact of online misuse such as hacking, viruses and spamming. This falls into a grey area legally which

Candida Albicans Microbe Essay Example | Topics and Well Written Essays - 1250 words

Candida Albicans Microbe - Essay Example In smears of exudates, Candida appears as a gram-positive, oval budding yeast, 2-3 x 4-6 micrometer, gram-positive, elongated budding cells in chains, or true hyphae. On Sabouraud’s agar incubated at room temperature, soft, cream-colored colonies with a yeasty odor develop. The surface growth consists of oval budding cells. The submerged growth consists of pseudo mycelium. This is composed of pseudohyphae that form blastoconidia at the nodes and sometimes chlamydoconidia terminally. Among the principal predisposing factors to Candida infection are the following: diabetes mellitus, general debility, immunodeficiency, indwelling urinary or intravenous catheters, intravenous opioid abuse, administration of antimicrobials, and corticosteroids. Infection of the mouth (thrush) occurs mainly in infants and in AIDS patients on the Buccal mucous membranes and appears as white adherent patches consisting largely of pseudo mycelium and desquamated epithelium, with the only minimal erosion of the membrane. The growth of Candida in the mouth is enhanced by corticosteroids, antibiotics, high levels of glucose, and immunodeficiency (Drew e.a. 2004, p. 235). Vulvovaginitis resembles thrush but produces irritation, intense itching, and discharge. Loss of an acid pH in the vagina predisposes to candidal vulvovaginitis. Acid pH is normally maintained by the bacterial flora in the vagina. Diabetes, pregnancy, progesterone, and antibiotic therapy predispose to disease (Ponikau e.a., 2005, p. 128). Infection of the skin occurs principally in moist, warm parts of the body, such as the axilla, intergluteal folds, groin, or inframammary folds; it is most common in obese and diabetic individuals. The infected areas become red and weeping and may develop vesicles.

What are the strengths and the weaknesses of using the 'medical Essay

What are the strengths and the weaknesses of using the 'medical marketplace' as an approach to the history of medicine - Essay Example For numerous historians, this emphasis is situated in the context of a medical marketplace composed of a variety of medical items and healers. The medical marketplace model has ever since governed the field of the history of medicine. Harold Cook coined the term ‘medical marketplace’ to describe English medicine during the 17the century.This model involves the long-established tripartite differentiation of physicians, surgeons, and apothecaries, plus different kinds of quacks, herbalists, faith healers, midwives, and other less definite or ‘qualified’ healers. However, the medical marketplace model has also been criticized in various medical fields. This essay analyses the strengths and weaknesses of the medical marketplace model as an approach to the history of medicine. The Medical Marketplace Model Drawing on the assumption that ailing individuals have the capacity to make consumer decisions and are rational, numerous historians have expanded the history of medicine to encompass all forms of medical marketplace throughout the history of medicine. Thus, the history of the whole range of casual quacks and healers, of commercial products, and family prescriptions for different illnesses has become accepted and popular medical history. Historians have been particularly interested in being able to recreate the massive array of options or alternatives available to consumers of medical products and/or services. Over the recent decades, historians have given a great deal of attention to the hierarchy or division of medical professionals and in the knowledge, understanding, and experiences of patients. As an outcome of this wider approach, historians became adept at characterising the delivery of medical products/services in early modern North America and Europe as a medical marketplace.4 Furthermore, this tendency to adopt the medical marketplace model has also been observed among historians focused on the histories of ‘folk medicineà ¢â‚¬â„¢. In general, how the patients responded or did not respond to their sickness offered a measure of the degree to which the medicalisation processes progressed or regressed throughout time.5 Historians in the 1970s and 1980s were predisposed to situate medical professionals at the limelight in the medical marketplace of the past centuries, endowing early modern physicians an antiquated critical role in the delivery of medical services. More distinguishing attribute of later studies is the transition from physician-oriented academic interest to a more inclusive paradigm of the different sources of medical products/services provided.6 Past studies drew largely on the number of medical professionals as a measure of what several historians considered as ‘poor’ performance of healers throughout the 18th and 19th centuries, revealing the exaggeration of the value of physicians, who in reality were an outnumbered group among medical practitioners.7 Basically, the medical marketplace model demonstrates that insistent and educated or well-informed patients, or consumers, bought medical products/services as commodities in a disorganised, independent, and unchecked medical system. From the 18th to the 19th century, no ethical codes specific to the field of medicine presided over the relationship between health care providers and patients in early modern North America and Europe.8 Even though highly educated medical professionals produced essays on issues that are currently classified within the domain of medical ethics, the daily interactions between the ill and healers were influenced by two categories of broader social rules: (1) the system of the delivery of medical services during the early modern period has been associated with

Gardasil a new vaccine Essay Example | Topics and Well Written Essays - 500 words

Gardasil a new vaccine - Essay Example al Vaccine Information Center (NVIC) president Barbara Loe Fisher, pre-licensure trials of gardasil have not been disclosed neither by the FDA nor Merck. They did not reveal the truth and made it appear that the whole procedure has been safety. Far from the knowledge of the consumers, gardasil contains aluminum adjuvant that has potential health risk. Merck neither the FDA revealed that the aluminum content of Gardasil is 225 mcg. Researches show the unfavorable effects of aluminum with respect to health (Redhead K. et al. 1992). It has been determined that aluminum adjuvant produces the high risk of aluminum to enter the brain. Other than that there were serious adverse reactions such as headache, gastroenteritis, arthritis, appendicitis etc. that also manifested to gardasil recipients during the clinical trials. Loe Fisher told that, â€Å"Merck and the FDA have not been completely honest with the people,† which is the right impression. Health-wise, it is still very doubtful for gardasil to be considered a complete vaccine. Though Merck promises that gardasil can prevent four strain of HPV, it only works to about 70 percent of humanpapillomavirus. Those who will be vaccinated by gardasil will just be protected to that 70 percent of HPV and remain unprotected to that 30 percent more. Gardasil will not work to patient who already has HPV which implies that it can not be used as a treatment to the presence of HPV, too early to say that it is already a complete and effective vaccine. Another is that the said immunization has been tested to women with ages ranging from 9-26 years old. We should not be ignorant that based on the current researches, according to experts (Main Cancer Registry, 2006), data shows that incident rates of HPV related cervical cancer is lower during the bracket ages lower than 30. Cervical cancer is at higher risk at the age of thirty above. The period by which the research has been conducted and the number of respondents used is not

Education for Global Society Essay Example | Topics and Well Written Essays - 1500 words

Education for Global Society - Essay Example These rules and techniques strengthen the students' desire to get a particular degree which may not be available in his homeland. Diversity can affect both the environment of the class and the students. The language differences may lead the students to a communication gap. Students belonging to different culture face different problems in accordance to their living standards. The skill level of the students depends upon their origin and culture. Skill levels are greatly enhanced if the standard of the education system is according to their level. For example a student of China would face difficulties while studying in the USA. This is because the student is not able to cope up with the standards of education in USA as he has always studied in the standards of China. He may face difficulties in understanding the language and writing according to the standards in USA. Culture is an important part in the student's lives. If a person belongs to the USA he would have no difficulties in adjusting to the university environment. Similarly a person who is not of the USA culture might face some difficulties in adjusting to the environment. ... In order to provide a safe and sound environment to the students, paraprofessionals who belong to different cultures should be present there. Paraprofessionals of different heritages may help the students to study with accordance to the standards required in a particular university. They may provide the student with a sense of relief and security as the student belonging to different culture might not be feeling that secure with a paraprofessional of different culture. Parents of the students should also be handled properly by the teachers. The teachers should know that what environment and culture do the parents belong and then must treat the parents accordingly. For example the teachers should tell the parents about the environment of the university with accordance to their culture. The teacher should be completely aware of the multicultural students and the teacher should also know about the standards of education of students of different culture. For example the teacher should kn ow about the standards of education of China and should not force the student from China to work on the standards of USA immediately. If the student is being forced to study on a standard of which he is not aware, it is possible that he may suffer from other problems like he may be discouraged by the environment and possibly may quit his efforts to progress. (Opsahl 1996) If a teacher is teaching in a class where students from many different cultures are present he should always be careful about speaking in the right tone and accent so that all the students even who have a different native language can understand what the teacher is commending to

Appeal Letter Personal Statement Example | Topics and Well Written Essays - 750 words - 1

Appeal Letter - Personal Statement Example Somehow and someway, the prospects of me having an everlasting career in this discipline are fading with passage of time. Throughout my academic life, my track record has been excellent and I have been often been praised for my intellectualism and intelligence. Although I am an International student and English was never my native Language but still I performed well in my English subjects and got A’s in English as well as Mathematics. My academic record, right from Kindergarten till High school, has been phenomenal. Not only from the academic point of view but my performance in various extra=curricular activities have been good. I have won several debates and essay competitions and have always been an integral part of my school basketball team. I have all the technical attributes to succeed at the Urban Studies program at UCB. I was a top performer in my bachelors program at my previous community college and was often praised by my peers and my teachers for my consistently good academic performance. As a student having an exceptional academic track record, I can certainly perform with the utmost consistency if I am transferred to the urban studies program of the University. A degree in urban studies will highly beneficial because it is able to combine various approaches related to an academic world which have various attributes of a real-world experience related to a city or a region.  I do have broad vision regarding urbanization and I feel the pain which people living in impoverished areas of some of the biggest cities in the world have to face. I can make innovative and creative strategies for people of developed as well as under developed regions of the world with regard to urbanization. My strong social and communal skills will certainly help me in this regard as it can make a massive difference in my career in the